untitledCarleton’s David Carment, editor of the Canadian Foreign Policy Journal (CFPJ), and Richard Nimijean, guest editor and member of Carleton’s School of Indigenous and Canadian Studies, are pleased to announce the release of Issue Number 2 of Volume 24 titled “Is Canada Back? Brand Canada in a Turbulent World.”.

According to Nimijean, “Trudeau’s claim that ‘Canada’s back’ was not simply a declaration to global audiences of a major national rebrand. It sought to connect Canada’s brand to that of the Liberal Party and indeed Trudeau himself, reflective of the phenomenon of domestic brand politics. If this continues, the question will no longer be, ‘is Canada back?” but ‘where is Canada?’

Contributors to this special include experts on Canadian foreign policy.

In his article Richard Nimijean argues that Canada needs to go well beyond grand rhetorical declarations if it wishes to be an engaged global actor. Stephen Brown looks at the connection between development assistance, Canada’s brand in the world, and domestic base politics. Heather Exner-Pirot explores Canada’s brand in the world through the lens of Indigenous issues. Pat James, Mark Paradis and Richard Parker, highlight challenges facing Canada as the North becomes an increasingly important site of geopolitical claims. Kai Ostwald and Julian Dierkes examine the growing importance of digital diplomacy, including social media. Evan Potter continues the examination of digital diplomacy and its connection to nation branding through a detailed examination of the Canadian Embassy in China’s use of Weibo. Alex Marland builds on his extensive body of work on political branding by examining Trudeau’s celebrity in relation to Canada’s brand. Jocelyn Coulon describes how celebrity can overwhelm the well-intentioned ideals that informed Trudeau’s declaration that Canada was back. Daryl Copeland offers recommendations that, if undertaken, would truly mean that Canada was back.

Free access to the article “All about that base? Branding and the domestic politics of Canadian foreign aid” by Stephen Brown can be found here.

CFPJ is published by the Norman Paterson School of International Affairs at Carleton University and is now in its 25th year of publication.

Click here to read the new issue.


Image courtesy of Wikipedia.org

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