With Facebook, Twitter, and Snapchat, digital connectivity has changed the daily lives of billions of people; linking rural farmers to markets in Bangladesh, and offering e-health services to women and children in Tanzania. Governments and organizations are realizing this, with the Government of Canada directly speaking to the Iranian people through Twitter and the Red Cross using hashtags to direct donations to humanitarian crisis. There is no denying that connectivity and the use of digital diplomacy is ushering in an era of social change. This is not without its consequences, as the diffusion of ideas, thoughts and sentiments has led to social unrest, violence and radicalization.
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